Lately, it seems like a lot of brand exposure activity occurs on Facebook and Twitter. Unicef is hoping to go beyond that with this year's campaign:
"Likes” Don’t Feed Children…
“Likes” Don’t Vaccinate Children …
“Likes” Don’t Educate Children …
… Nothing against Likes but food, vaccines and books cost money.
Buy a life-saving survival gift now! www.survivalgifts.ca
There are 7 gift categories:
- Shape A Future
and they range in price from $10 to $40,413. They include a wide variety of items, from bed net packs to food items to play things like soccer balls, and all the way up to an ATV to help reach children in conflict zones and remote regions. Some gifts are also matched by Unicef's sponsors:
- Girls Education - $85 (matched by H&M)
- New Life Bundle - $186 (matched by JoMedia)
- Blankets for Babies - $18 (matched by JoMedia)
- Mother & Baby Tetanus Pack - $25 (matched by Kiwanis)
It would be great if you could like Unicef on Facebook and follow them on Twitter. But please go beyond that, and encourage your friends (real and virtual!) to do the same!