Glimpse: Sarah Jessica Parker joins Hallmark!

Friday, February 21, 2014

Sarah Jessica Parker joins Hallmark!

In case you're like me and didn't recognize the name (sorry!), Sarah Jessica Parker is an American actress, probably best known for her roles in "Sex and the City." Now she's entered into a partnership with Hallmark, and many new items from her collection, launched recently, have hit the Hallmark stores!

The Sarah Jessica Parker card collection includes more than 70 cards for a variety of occasions, including birthday, friendship, love, thank you, congratulations, wedding and baby. Also part of the collection are gift wrap options (including tissue paper, gift bags and boxes) and stationery sets. From what we've seen of the designs, we've been very impressed: great colour schemes and modern designs that are fancy enough for gift giving occasions without being "over the top." Cards have had suitable messages, simple and expressive but not "flowery" or "on and on!" :)

From the Hallmark website:
"Sarah Jessica Parker collaborated with our creative team to develop themes that reflected her personality, often pairing vintage artwork from the Hallmark archives with more modern touches, like gemstones, ribbon and tulle. Parker also helped set the tone of the cards, opting for simple, authentic and heartfelt messages."

I've never used gift boxes before, and I'm becoming quite keen on this idea. I love gift bags for their reusability and ease of packing, and I think a gift box is even better at both of these! Plus, they look quite pretty in their own right, reminding me of a historic hatbox.

The stationery sets would make perfect gifts, as they're really pretty designs and so practical too (who doesn't need note paper?!) :)

Check out your local Hallmark store for these new arrivals! Don't they make you want to send a real card? :)

**Disclosure: The product/s mentioned have been given free of charge from the company or PR firm in exchange for being featured on Glimpse. The opinions expressed in this post are those of Glimpse and have not been influenced in any other way. Please see the full [Terms of use](


Soozle said...

I just love SjP - her style is so amazing :) I would never have expected her to have a line at Hallmark but I quite like what I have seen

A. Smith said...

She goes hand in hand with a very elegant yet fun sense of style. I love the cards!

Victoria S said...

These designs are so elegant! I love that they paired up! Victoria Ess

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